Facebook has nearly a billion users and Detroit property management companies must leverage its power for marketing as well as attracting and retaining residents.
The top three ways of using Facebook for property managers and owners includes:
- Using Facebook to communicate with renters. This should be done with the purpose of bringing value to their online experience. This can greatly help with resident retention.
- Facebook can also be used for prospecting. It is a great platform for word-of-mouth referrals. Through promoted posts and tagging etc, Facebook can help attract audiences such as friends of fans and potential renters.
- Facebook is also a great platform for advertising. Sponsored stories and promoted posts can help reach potential renters.
Many property management firms are also using Facebook to offer contests and ask questions of get fill-in-the-blank suggestions from their friends. One can also 'tag the commenter' so this helps invite more comments.
However one must realize that at least a few posts should be promoted per month to help expand one's reach. People should be inspired to share these posts and or the posts themselves must ask questions in order to be more effective.
Lease-up and renewal times are the best seasons for using Facebook to increase one's brand awareness. However every property management firm must also use their own Facebook ROI calculator to improve as needed.
